Privacy Policy

Last Updated: October 2023

The Website (hereinafter “Website” or “Site”) is managed by SEKO S.p.A. (SEKO) as Data Controller.

SEKO is a global leader in Pump and Dosing systems. SEKO offers a full range supply of water and chemical pumps and dosing and dilution solutions for the cleaning and hygiene, swimming pool, water treatment and industrial process markets.

Seko (the “Company”) respects your concerns about privacy. This Privacy Policy (or “Policy”) applies to Personal Information (as defined below) we collect on and other Company websites that link to this Privacy Policy (collectively, the "Site(s)").

This Policy is required in accordance with art. 13 General Data Protection Regulation n. 2016/679 (hereinafter “GDPR”) and sets out how Seko uses, shares and protects any information that you give us when you use our sites and how it may be accessed, changed or deleted. This Policy conforms with Recommendation n. 2/2001 related to the minimum requirements for online data collection in the European Union, adopted on 17 May 2001 by the Article 29 Working Party.

This Policy describes the types of information we collect on the Site(s), how we may use that information, with whom we may share it and what we do to protect it. We also tell you how you can reach us to ask us to update your preferences regarding how we communicate with you or answer any questions you may have about our privacy practices.

Information we collect

When you visit the Site(s), you may provide (and we may collect) information such as your name, email address, postal mailing address, home/mobile telephone number, when using the Site(s), such as when you register for an account, and when you create content submissions or when you interact with other users of the Site(s), such as through features such as posting feedback. Below is a brief, general description of the types of information we collect through the Site(s):

If you use an external social network (for example, YouTube or LinkedIn account) to log in to the Site(s) or to interact with the Company in another way, we may collect your name and other details from your social network and account. You can stop any ongoing sharing of data by using your social network's account settings.


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Automatically collected information

Our web servers may log information such as your device and operating system type, browser type, domain, device ID, Internet Protocol (“IP”) address and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to our Site(s) and the IP address of the device you use to connect to the Internet.

To control which web servers place and access cookies and collect information by automated means, we may place tags on our Web pages called "web beacons," which are small files that allow us to understand the actions of visitors to our Site(s). We may use similar technology in email we send, which may enable the placing or accessing of cookies and also enable us to know if you received the email, if the email was opened and if you clicked on any links in the email.

In addition, we collect information you provide to us when you perform site searches, place orders or renew services (including regarding the Products you use), edit information in your profile, communicate with us by phone, e-mail, text services, or otherwise or participate in blogs, discussion boards or community postings.


SEKO tracks and records user data via a tool called My SEKO (part of SEKO Hub). By signing up to SEKO hub, you permit SEKO to track and record your activity on If you would like to opt out of this at any time, please contact us at

Third-party data collection

We use third-party web analytics services on our Site(s), such as those of Google Analytics. These service providers use cookies and web beacons or other technology to help us analyze how users use the Site(s). The information collected by such technology (including, where applicable, your IP address) will be disclosed to or collected directly by these service providers, who use the information to facilitate the evaluation of your use of the Site(s).

Third parties may collect Personal Information about your online activities over time and across different Site(s) when you use our Site(s). For example, third-party providers of certain embedded content and tools on our Site(s) (such as an embedded Twitter or Facebook feed, or an embedded blog commenting system from DISQUS, or any social network that you can use to log in to our Site(s) or to submit information to our Site(s)) may collect Personal Information directly from you in connection with your interaction with such content and tools.

Data about your activities on our Site(s) may be collected for use in providing advertising tailored to your individual interests on other websites and online services. You may choose whether to have your information collected for that purpose. We participate in advertising services administered by third parties. 

The ad services may track your online activities over time by collecting information through automated means, including through the use of the automated technologies described above, and they may use this information to show you advertisements that are tailored to your individual interests and/or based on prior visits to our Site(s). We and third-party vendors may use first-party cookies and third-party cookies alone or together, as well as other automated means and the data collected through such means and from other sources (i) to inform, optimize, and serve ads (involving ads based on past visits to our Site(s)), and (ii) to report on our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services (including how they are related to visits to our Site(s)).

We will not collect more Personal Information than is reasonably necessary or relevant to enable you to fully enjoy the use of our Site(s) and associated features, and for the provision of the Products, other services, or support.

How we use the collected information 

We may use the information we obtain about you when you visit the Site(s) for various purposes, including to:

• Verify your identity

• Process, evaluate, and respond to your requests, inquiries, and applications

• Create, administer, and communicate with you about your accounts

• Contact you with direct marketing communications, if you have given your consent

• Process data to enable us to provide the products and services that you and/or your company have purchased or licensed from the Company

• Contact you as necessary to enforce the Terms

• Give you access to your user profile and Site history

• To aggregate and remove personally identifiable aspects of such data in order to perform data analytics services provided you have given your consent or processing is allowed by law. This will include the creation of pseudonymized and anonymized data

• Operate, evaluate, and improve our business (including developing new products and services; managing our communications; performing market research and customer satisfaction and data analytics; determining and managing the effectiveness of our advertising and marketing; analyzing and customizing our products, services, Site(s) and communications; administering our Site(s); and performing accounting, auditing, billing, reconciliation, and collection activities provided you have given your consent or processing is allowed by law.)

• Process your employment application and contact you regarding possible employment based on information you submit through the Site(s)

• Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure and quality

• Comply with and enforce applicable legal requirements, industry standards and our policies and terms, such as our Terms

• To monitor aggregate site usage metrics such as total number of visitors and pages viewed

• Provide personalization and tracking services

• To comply with and fulfil the obligations under any commercial agreement we have with you or the entity with which you are employed or contracted.

We retain Personal Information only for so long as it is necessary or relevant to fulfil the above-mentioned purposes or comply with applicable law, resolve disputes, troubleshoot problems or assist with investigations. 

Data transfers/Transfers to third party suppliers

Company may engage in transfers of Personal Information collected from you to third- party service providers that Company uses to support the provision of the Products and other content and services. As allowed by applicable law, Company may disclose automatically collected and other aggregate non-personally-identifiable information with interested third parties, to assist such parties in understanding the usage, viewing, and demographic patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Company. Generally, these disclosures are made under terms comparable to this Privacy Policy, and the recipients are limited to using the information the purpose for which it was provided.

As allowed by applicable law, we may also share certain Personal Information among our affiliates and joint marketing partners for the purposes described in this Privacy Policy. We may provide Personal Information to our authorized distributors for the purpose of contacting you for follow-up regarding your requests or for keeping you informed of new activities.

The Company will only transfer such information to third parties that contractually agree to protect such data in a manner that is no less restrictive than Company’s own standards for the protection of its own Personal Information.

Transfers outside of geographic point of collection

We may transfer the Personal Information we collect about you to companies within the Seko Group in other countries that differ from the one in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information internationally, we will protect that information as described in this Privacy Policy and in accordance with applicable law.

Legally required transfers 

Subject to applicable law, we may disclose information about you (i) if we are required to do so by law, regulation or legal process, such as a subpoena; (ii) in response to requests by government entities, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to prevent physical, financial or other harm, injury or loss; or (iv) in connection with an investigation of suspected or actual unlawful activity.

Managing your preferences

If you would like to update or modify your information or subscription preferences, you may contact us as described in the “Contact Us” section below. On certain Site(s), you may be able to make these choices directly by logging into your account. You also may unsubscribe from any of our promotional emails by clicking on the “unsubscribe” link in any promotional email you receive from us. Changes made to your profile will be effective once saved into our systems in accordance with our standard procedures for implementing user questions regarding your Personal Information.

Depending on the data protection law of your country, you may have a legal right to obtain access to Personal Information we maintain about you. In addition, if you believe the Personal Information is inaccurate, you may have the legal right to request that we correct or amend the information. To make these requests, or to object to our processing of your Personal Information or withdraw consent to such processing (rights provided by the laws of certain countries), you may contact us as described in the Contact Us section below.

Opt-out (for third party transfers)

We disclose Personal Information to our third party partners as described in the Data Transfer section. If you wish to limit or restrict the disclosure of your Personal Information to third parties, you may opt-out of such third party disclosures by changing your preferences in your profile or sending us a notice via email or through this opt-out request form. If you have previously granted an ‘opt-in’ for certain collection and use practices with respect to Personal Information, you may issue a subsequent ‘opt-out’ by changing your preferences in your profile or sending us a notice via email. Our contact information is below.

How we protect personal information

The security of your Personal Information is important to us, but despite our efforts, we cannot promise that that our security program will always eliminate all possible security risks, and our liability is limited as set forth in the Terms.

Company uses commercially reasonable efforts to safeguard and protect the security of all data, inclusive of any Personal Information collected by the Company from you through the Site(s). Company maintains certain administrative, technical and physical safeguards in an effort to protect the security of the Personal Information we collect on the Site(s). Personal Information and other data are stored in hosted and secured environments which utilize accepted industry standards for data security. Company uses commercially reasonable efforts to partner with third party service providers that meet accepted industry standards to support the collection, storage, hosting, processing and retention of data, inclusive of Personal Information.

Notwithstanding the foregoing, Company cannot, however, ensure, warrant or guarantee that the information collected by the Company will not be accessed, disclosed, altered, or destroyed by system malfunction or circumvention of our safeguards.

It is also important for you to comply with the access controls (e.g. username/password management) and other applicable provisions of the Terms to protect against unauthorized access to your account and to the devices you use to access the Site(s).


Should you have any complaints regarding the use of Personal Information by us, you may contact us at

Human Resources data

Company may collect Personal information relating to applications for employment with the Company through our careers page, such as your résumé, and other information relevant to specific jobs advertised on our Site(s). Such Personal Information will be

subject to the Terms hereof. You will be required to opt-in for the submission of any such Personal Information submitted through our careers page.

Updates to our privacy policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notices (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access the site or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Our amended Privacy Policy will automatically take effect upon the date that an update is published, except that (a) we will not, without your consent, use your previously collected Personal information in a manner inconsistent with the Privacy Policy in effect when we received that information, and (b) if you do not agree with any changes to the Privacy Policy, you may terminate your account ceasing use of the Site(s). Your continued use of the Site(s) after the revised or updated Privacy Policy has become effective indicates that you have read, understood and agreed to the then-current version of the Privacy Policy.

EU residents

If you reside in the EU and you utilize our Site or if we collect, track and/or process or transfer Personal Information from you, or personal data which you submit to us through the Site(s), your data will be managed in accordance with this Privacy Policy, the applicable Terms, and in compliance with requirements of the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).


If you are an EU resident, you have the right to opt-in to the collection, tracking and use of your personal data. We will not collect personal data from you unless you affirmatively accept our data practices as described in this privacy statement. Our opt-in form


As an EU resident, you will, at any time, have the right to opt-out or withdraw consent to the collection or use of your data. If you withdraw consent, please be advised that it may inhibit or limit our ability to provide you with certain services and to perform certain functions. However, you may continue to use the Site(s) in accordance with the Terms and Privacy Policy. 

As an EU resident, you may also request to view and change your data preferences, security settings, and consent preferences in your account dashboard provided that you set up a user profile on our site, or by emailing Additionally, as an EU resident, you may also opt out or withdraw consents, ask to correct errors in collected or submitted data, request that your personal data be erased or removed by informing us utilizing the same email address. If you withdraw consent, Company will erase or remove the relevant personal data collected.

Contact us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us as indicated below:

Seko SpA,  Attn: MarCom, Via Salaria Km 92,200, Santa Rufina, Rieti 02010, Italy